For this design, I used Adobe Photoshop, for editing and manipulating the images; Adobe Illustrator, for creating the text and other graphic elements; and a basic word processor, for creating and editing the text. These tools allowed me to create a professional-looking design that clearly communicates the message of this brand. The design features two images that communicate the concept of clean versus dirty shoes. These images were chosen to visually communicate the message of the shoe cleaning company. The colors were selected to create a feeling of cleanliness and freshness, with the white and blue representing purity.