The design of this flyer was guided by the principles of simplicity, clarity, and focus. I wanted to create a design that was easy to understand and easy to take in at a glance. I used a clean, minimalist style and a neutral color palette to avoid distractions and let the shoe be the star of the design. I kept the text to a minimum, and made sure that it was easy to read. Overall, the goal was to create a design that was visually appealing and communicated the message clearly and effectively.